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DAKS SPRING SUMMER WOMENSWEAR 2012 The Spring/Summer 2012 collection celebrates the Britishness that lies at the heart of DAKS’ heritage. Britain will be under the spotlight in 2012, hosting the Olympic Games and celebrating HM The Queen’s Diamond Jubilee. This season takes inspiration by delving into the bountiful archive to rejuvenate DAKS’ rich past with a contemporary twist. The collection can be separated into three distinctive stories. The first story takes its inspiration from St. Ives – the famous seaside town and residing place of numerous celebrated British artists. The rich cultural history that this picturesque town is steeped in makes it the ideal muse for the Spring/Summer season. The second story is inspired by the great British pastime of horticulture. British passion for horticulture is truly exhibited in the spring and summer months and provides the perfect setting for Jubilee celebrations - village fêtes, cream teas, picnics and flower shows. The British institution of Oxbridge inspires the final story. Renowned for inter-collegiate sports and varsity matches of Oxford and Cambridge, the theme provides the perfect take on sport which is going to be such a focus in 2012 for Britain. The collection focuses on a vibrant mix of suiting and separates with updated twists on much loved British classics. There is an emphasis on the dress this season and the ease and comfort it brings to summer dressing. Styles range from a casual updated shirt dress to an elegant silk twill shift. Knitwear is also an important category with silhouettes ranging from pleated knit skirts to rugby striped dresses. The strength of our outerwear is realized for spring summer in light nylon blouson shapes and updated “Mackintosh” fabric styles. The traditional trench has been reworked into a version that fully reverses to our classic House Check. The nautical inspired seasonal prints are carried through into the accessories collections and sit playfully alongside new smart leather satchels and totes.